Episode 15:

[on air coaching] choose a niche that aligns with your passions, values, and aspirations.

with Mado Hesselink

In this episode, listen in on two coaching calls with yoga teachers refining their niche plus a conversation with an online marketing expert who is also a yoga teacher.

Psst. Want to get an email each time a new episode is released?


  • Karin has been teaching yoga for 10 years and works full time in the healthcare field. She would like for her niche to focus on teaching self-care as a non-negotiable rather than a luxury, but she’s not sure what population to focus on.
  • Francine is working with a business coach who is trying to help her generate more revenue. She’s a bit overwhelmed with different options and wants to find a way to make her teaching sustainable so that she doesn’t burn out in the quest for revenue.
  • Miranda is a digital media marketing expert and also a yoga teacher. Her company Namaste In Nature takes women who are looking for fun, safe, and healthy things to do in the Asheville, NC area on guided and curated yoga hikes. Miranda shares how even though her education is in marketing and she completely understands the benefits of niche, she had a hard time doing it herself because she was too close to the business. She also provides insight about what it’s like to work with a coach and the shifts she made in her business once she narrowed down her niche.

Invitation for Inspired Action

Share the current version of your niche on the Yoga Teacher Resource Facebook Group


Links and Resources

Schedule a strategy session coaching call with Mado

Namaste In Nature

Miranda Peterson Consulting

Inspiration for your classes

Sign up for my email list to get access to the 100 yoga class themes download.

You'll also be the first to hear about new podcast episodes and get access to all the subscriber only bonus content. 

Success! Check your email to confirm and I'll send your download asap.