Episode 16:

Email Newsletters are Dead, Long Live the Email List

with Mado Hesselink

Learn the difference between the old style of email marketing and current best practices so you can tap into the power of your email list to nurture your students and fill your classes and events.

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Highlights

• Understand the mindset issues that prevent a lot of yoga teachers from creating an email list, growing their list, or tapping into the potential of their list and how to overcome them.
• Why your email list is the most powerful tool at your disposal to increase the number of people who attend your classes, workshops, and events.
• The most common mistakes that yoga teachers make when sending emails to their list.
• The reasons your email list is more valuable and potentially more effective than social media.
• The differences between the old (less effective) version of email marketing and current best practices.
• Strategies for building your email list and how to focus on attracting quality subscribers (ie – people who are more likely to end up signing up for your events).

Invitation for Inspired Action

Sign up for an email service provider if you don’t already have one.  Then jot down some ideas for a lead magnet that you could use to motivate people to sign up. Share your ideas on the Yoga Teacher Resource Facebook Group for feedback.

Links and Resources

Yoga Teacher Resource Facebook Group

Book a strategy session with Mado to create a solid email marketing plan.

Email Marketing Services

These are all reputable companies who will stay on top of emerging laws and make sure your email marketing complies with them. They also have a good track record for helping your emails make it into the inbox of your subscribers. These are affiliate links, which means if you click through my link and sign up for a paid plan I will get a small commission.

MailChimp This is the service I currently use, however I do not necessarily recommend it above the others. I think it is pretty intuitive and has a generous free plan but if you imagine you will grow an online component to your business the other service providers listed below are considered to be more robust.

Convertkit is known for being really flexible and easy to use. If you think you’ll outgrow mailchimp, but want to make sure that you’re not getting in over your head, convertkit may be a good choice.

Aweber has been the gold standard for email marketing for a long time. As a large and established business their reputation and delivery rates are rock solid.