Episode Highlights

For many yoga teachers the idea of self promotion is a challenge. It feels counterintuitive and contrary to the tradition of service and spiritual practice we know and love. Even trying to wrap our head around the concept of branding, while also managing the day-to-day aspects of teaching yoga, can be a bit overwhelming. The purpose of today’s episode is to offer clarity and a grounded approach to branding for your yoga business.

I am joined by one of my long time coaching clients, Miranda Peterson. Miranda is a yoga teacher and a digital marketing and branding expert. She understands the unique challenge of needing to stand out in an oversaturated market while also being true to your passion and your practice.

We cover a lot of ground including:

• What is branding and how is this different from marketing, graphic design, and PR?
• Common mistakes yoga teachers make with their branding.
• How to decide whether to DIY or hire someone.
• Tips to get started and basic design principles.
• The #1 thing to consider when creating your personal brand.

Sign up for the Yoga Teacher Resource Email List to get the downloadable cheat sheet for this episode (plus bonus content for past and future episodes).

Links and Resources

Sign up for a brand assessment with Miranda
Sign up for a clarity call with Mado
Join the Yoga Teacher Resource Facebook Group

Podcast episodes mentioned
Episode 15: Choose your niche
Episode 51: Three steps to a sustainable and ethical yoga business with Joe Pace

Other mentions:
Big Magic by Elizabeth Gilbert