Yoga teachers often find themselves with a business model that leads straight to burnout. In this live coaching session, yoga teacher Amberly Kelley-Dotson opens up about the exhaustion of the one-on-one grind. Amberly is caught in a cycle of high-touch services and hidden, unpaid labor. In this episode, we work through a real-time restructuring of her business, moving away from the “passive income” fantasy and toward sustainable, concrete alternatives.

Despite the buzz around AI and social media, word of mouth is still the most powerful tool for building a community. In this episode, Suzanne Carver, a massage therapist, yoga teacher, and pelvic health educator, shares her journey of establishing a successful practice through grassroots and word-of-mouth methods. Suzanne discusses her experiences transitioning her practice from Fort Collins, Colorado, to Nashville, Tennessee, and the changing dynamics of client attention spans. Our conversation explores effective offline strategies, the importance of personal connections, and integrating technology like text messaging to stay top of mind with clients. Suzanne also shares insights on maintaining authenticity in client communications and the challenges of building a practice in a new city.

Laura reached out for help to increase enrollment in her online classes. Despite her success in drawing people to her global retreats, she struggles to fill her online series and workshops. In this conversation, we discuss strategies to improve sign-ups for online offerings. Some of the ideas we consider include positioning online classes as ‘extensions’ of the retreat experiences, frequency and timing of communication, incentives for retreat participants, and the importance of urgency in online sign-ups. We then created a plan to convert her current library membership into something that might appeal to retreat participants.