EPISODE 218

Is My Niche Too Narrow?

With Kate Lynch

Have you ever wondered if you have created a niche that might be too narrow? Kate Lynch is a long time yoga practitioner, yoga teacher, and mother of a special needs child. While she has a lot of clarity about exactly who she wants to work with, she also has concerns that her niche is too specific and that it could make things difficult in terms of growing her yoga business. Listen to this on-air coaching call to find out what advice Mado offers about Kate’s niche and how to get over the fear of taking big steps.

Episode Highlights

Have you ever wondered if you have created a niche that might be too narrow? Kate Lynch is a long time yoga practitioner, yoga teacher, and mother of a special needs child. While she has a lot of clarity about exactly who she wants to work with, she also has concerns that her niche is too specific and that it could make things difficult in terms of growing her yoga business. Listen to this on-air coaching call to find out what advice Mado offers about Kate’s niche and how to get over the fear of taking big steps.

EPISODE HIGHLIGHTS:

How having a narrow niche usually plays out in a fledgling business
Dealing with fear and anxiety as it relates to business and making big decisions
Overcoming the obstacle of asking for money for services in markets that are resistant or uninformed as to the value you offer
The pros and cons of in-person or online options
Strategizing and prioritizing larger projects like writing a book, blogging, podcasting, and planning retreats.

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