The Business of Yoga

Resources for Career Yoga Teachers
Four types of retreats (and how to choose the one that is best for you)

Four types of retreats (and how to choose the one that is best for you)

Yoga retreats allow you to share yoga free from the distractions of daily life – while often earning far more than your usual weekly classes. There are four basic types of retreats to consider: day, camping, local, and international. In this episode, we cover the pros and cons of each to help you decide which is right for you. Packed with personal insights and practical tips, this dialogue aims to inspire yoga teachers to organize retreats, explaining the win/win dynamic for both student and teacher.

How to Run a Registered Yoga Series

How to Run a Registered Yoga Series

Series classes deepen your relationship with your students, helps them commit to their practice, and provides financial stability for you as the teacher. Nyk Danu, a certified yoga therapist and business mentor, shares her insights on creating a sustainable yoga teaching business through a registered series. Listen in to hear practical advice on setting up your series, handling logistics like space rental and insurance, and filling your series classes. Nyk also touches on considerations for yoga studio owners thinking about transitioning to a registered series. If you value teacher-student connections, consistency in practice, and control over your teaching environment, this episode is for you!

Bridging the Gap Between Retreats and Online Classes [On Air Coaching Call]

Bridging the Gap Between Retreats and Online Classes [On Air Coaching Call]

Laura reached out for help to increase enrollment in her online classes. Despite her success in drawing people to her global retreats, she struggles to fill her online series and workshops. In this conversation, we discuss strategies to improve sign-ups for online offerings. Some of the ideas we consider include positioning online classes as ‘extensions’ of the retreat experiences, frequency and timing of communication, incentives for retreat participants, and the importance of urgency in online sign-ups. We then created a plan to convert her current library membership into something that might appeal to retreat participants.

Yoga Inversions [Book Club Series]

Yoga Inversions [Book Club Series]

Inversions inspire strong feelings. We love them, hate them, or we love/hate them – but how well do we understand them? While inversions are usually thought to be the domain of physically adept yoga practitioners, Kat Heagberg Rebar, author of Yoga Inversions, believes they can benefit anyone who wants a shift in perspective.

Trauma Sensitive Yoga [Book Club Series]

Trauma Sensitive Yoga [Book Club Series]

There are trauma survivors in almost every yoga room – but you can’t necessarily tell who they are from the outside. In this first episode of a series on recently published yoga books, Lara Land, author of The Essential Guide to Trauma Sensitive Yoga, explains how yoga can support trauma survivors and describes how yoga teachers can help or hinder the process.

Bridge the Gap from Social Media to Email [On-Air Coaching Call]

Bridge the Gap from Social Media to Email [On-Air Coaching Call]

Learn to bridge the gap between your social media following and your email subscribers with Mado in this on-air coaching call. Christy is a yoga teacher who teaches inclusive yoga for bigger bodies. She’s found an audience for her message on Instagram but isn’t sure how to translate that following into email subscribers and course sales.

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